Our Purpose

Fishing has always been more than just a hobby. For many it’s an essential escape from the pressures of modern life. Environmental pressures, reduced access, and barriers that prevent newcomers from getting involved all threaten the future of the sport and that’s why we’re so proud to introduce the Angling Direct Community Fund. This new initiative has been created by Angling Direct and AD Win in collaboration to support grassroots angling projects, and help grow participation in angling of all kinds across the UK.

How We're Funded

We’re building a dedicated funding pot, with at least 5% of all revenue from our new AD Win competitions website going directly to the AD Community Fund and with the support of additional partnerships and funding efforts, we aim to grow this pot even further for 2026. For the first round of applications a £20,000 funding pot has been created to support impactful community projects. In addition to our existing commitments.

Our Core Funding Themes

Funding that helps introduce more people to fishing. This could include junior coaching programmes, new fishing venues, or initiatives designed to get beginners involved in the sport.

Funding aimed at restoring or improving local fisheries and fishing venues. This could include habitat work, fish stock improvements, otter fencing, peg development, or other venue upgrades.

Funding that helps introduce more people to fishing. This could include junior coaching programmes, new fishing venues, or initiatives designed to get beginners involved in the sport.