MyAD Choice Awards 2025 - The Winners!

Taking the top spot in this year’s Best New Product category is the Sonik Xtractor+ Carp Rod 10ft 3.50lb, a compact powerhouse that’s quickly become a favourite for modern carp anglers. Its blend of performance, portability, and affordability has made it one of the most talked-about rods of the year. 

Highly commended is the Shimano TX-2A Carp Rod 12ft Intensity, praised for its casting power and refined design, and fantastic build quality a great option for serious carp anglers casting big distances. This rod is available in 10ft, 12ft, and 13ft, variants. Each one comes in a range of test curves.

The Delkim Txi-D V2 Presentation Set has landed the win for Best Tech Product, continuing Delkim’s reputation for precision bite indication with upgraded performance, reliability and user control. 

Commended in this category is the Deeper QUEST Bait Boat, combining the Deeper Chirp sonar tech with the practicality of a top-end Bait boat to offer carp anglers a high-tech edge.

Innovation of the year goes to the Trakker Tempest RS 150 Camo Bivvy, which wowed our team with its rapid setup, premium build, and clever features that make bankside sheltering more comfortable than ever. 

Earning the commendation is the Deeper Chirp+ 2, a smart sonar device that continues to revolutionise how the best carp anglers understand their venues and develop their tactics.

The winner of Best Reel is the Shimano Aero Technium MGS XTD 14000 – a reel that combines ultra-light design with powerhouse performance, perfect for long-range casting and top-tier precision.

Highly commended in this category is the Daiwa 23 Super Spod 45 SCW Reel, a beautiful, well designed spod reel that’s impressed with its exceptional durability and serious line retrieval speed.

Claiming the title for Best Bankside Essential is the Solar SP C-Tech Memory Foam Bedchair MKII. Anglers have praised this bedchair for delivering unmatched comfort during overnight sessions. 

This was a really close category and only just behind is the Korda PVA Kontainer System 10L, which offers a clean, organised, efficient bait storage with modular compartments that make bankside life that little bit easier.

Winning Best Tackle Box Essential is the Nash Claw Long Shank Hook - Micro-Barbed, which has earned trust for its turning power, sharpness, and reliability across a wide range of carp rigs. 

Receiving the commendation is the Solar Tackle P1 Baiting Needle With Boilie Stop Dispenser, a compact tool that’s become a firm favourite thanks to premium build quality and two in one functionality.

The Trakker NXC Camo Deluxe Rucksack takes home the win for Best Luggage Product, thanks to its spacious layout, rugged build, and smart design that suits every session, from short day trips to extended stays. 

Commended is the Solar SP C-Tech Large Rucksack, which impressed with its durability and clever storage layout for carp anglers who like to keep a lot of gear neat and organised

Taking the title of Best Bait is the Sticky Baits The Krill Active Shelf Life Boilies. A bait that’s developed a cult following for good reason. With proven attraction and long-lasting effectiveness, it’s a true favourite across the UK.

Highly commended is the Dynamite Swim Stim F1 Sweet Pellets, known for their versatility and effectiveness across a range of species and venues. These pellets will help you catch pretty much anywhere.