MyAD Choice Awards 2025 - Best New Product

Sonik has really set the benchmark with the Xtractor+ compact carp rod series in terms of both performance and price point. With an unrivalled build, the Sonik Xtractor+ Carp Rods feature high modulus C6 carbon, which makes them even lighter and more responsive. They have fast become the go to rod for those that seek perfection.

Dressed in ultra-light SEAGUIDE TDG PVD coated DL black guides, the sleek semi-matte armoured carbon blank blends superbly into a slim Japanese shrink handle. The range covers carp rods from 6ft, 8ft Recon, 9ft and 10ft, with spod models in both 9-10ft.  The Sonik Xtractor+ Carp Rods have once again set new standards in compact carp fishing rods.

Billed as the new edge in 2025 the Nytro 6m Power Edge Carp Pole is super strong and and extremely light for its length. The top two sections feature a side roller puller and PTFE tip bush… they come as standard.

The take apart design of this fishing pole makes it ultra rigid and all sections are reinforced to ensure wall strength where it’s needed. On price and performance this is a quality bit of kit from Nytro that will tame any margin beast. Rated for heavy elastics.

The Daiwa Connoisseur name carries an unbeatable reputation for being super strong, durable and outstanding value for money.

It has a history of versatility, high endurance and served presentation long for finicky F1’s to big match winning carp at close range. It has been the ‘go to’ model for some at World level.

Stiffer, lighter and with renowned power and toughness you should expect, it also features updates and improvements that you find on the superior Airity PRO. 

The Vision for the ‘Ready 2 Go Range’ by PB Products is to make carp fishing accessible and enjoyable by all , whether you are a seasoned angler or a new angler to the sport the ‘R2GO’ range of carp rigs and leaders caters for everyone. Maybe you have no time to tie your own rigs due to a busy lifestyle , or maybe you have personal implications that stop you from tying your own rigs.

This range from PB Products will have you covered, as PB Products understand as a person showing a keen interest to carp fishing can be a daunting sport with the plethora of products you see, so the idea of this range of products was to eliminate these problems . The Ready 2 Go range utilises the safety and innovation of some of the best products available today for you to go and enjoy your fishing. 

The Shimano TX-2 boasts High Modulus Full Carbon blanks with a sleek profile, offering surprising lightness and excellent balance. These carp rods outshine many higher-priced alternatives, delivering a superior feel whilst combining excellent value, impressive performance, and stylish aesthetics. 

During use, their progressive action truly shines. With Intensity models capable of reaching distances exceeding 200 yards in the hands of the most skilled casters, distance is never an issue. Fitted with low-friction Seaguide Zirconia guides and a Shimano custom-designed DPS reel seat, the Shimano TX-2 is a carp rod that anglers of all abilities can be proud of owning

Guru are very proud of their N-Gauge Pro rod range, and the 10ft Feeder is one of our most popular tools that people have loved using since launch! The extra slim blank partners the crisp, progressive, through-action, which makes it an incredibly versatile feeder rod.

Whether it's skimmers and F1s in the cooler months, or big carp on a Method Feeder in the heights of summer, it can handle everything you wish to throw at it. High quality Zero-40 tensile carbon reduces twist in the blank enabling super accurate casting, and with a choice of three quivertips all provided, an AA-Grade cork handle and the finest anti-tangle, lightweight Sea Guides with Zirconia inners, the finishing touches are second to none!

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This year there are eight tackle award categories to vote in.

Each with six products per category.