MyAD Choice Awards 2025 - Best Innovation

Safety is paramount in carp fishing  and the innovative Hit & Run Leadclip system from PB Products works on a pulley system, which means there is just enough pressure for the lead to set the hook, but thereafter the leader will freely pull through the lead clip. Similar to that of a running rig setup, the bite indication is absolutely flawless with this lead setup, and users cannot speak highly enough of the bite to fish landed conversion ratios.

In modern day carp fishing, it is very much about being different from the person next door, and these precise genius concepts are the prime example of thinking outside the box. As with a normal lead clip, if for some reason the leader gets snagged, the clip will work in a typical manner and detach the lead and line leaving the fish to swim off freely with no worries of becoming tethered , therefore the best of both worlds! 

The Nash Bushwhacker Baiting Pole System redefines precision and stealth in rig placement. Whether accessing hard-to-reach spots or shipping quietly onto bubblers, it revolutionizes carp fishing. The 15-metre, 10-section pole extends up to 45 metres, with reports of rigs placed 80-100 yards using extra sections. 

Featuring fast-fit spring button locks, 1.5m fibreglass sections assemble and break down effortlessly. The self-floating spoon, with built-in buoyancy floats, stays stable in rough conditions while carrying up to a kilo of bait. An internal lead recess and twin line slots keep rigs secure while allowing micro-adjustments. 

The Bushwhacker® is the ultimate edge for precision rig placement—a game-changer in carp fishing innovation. 

Part of the new Trakker Tempest RS Range which feature the renowned, patented hinge block allowing for ease and speed of set-up. The set-up time, usability and functionality have all been enhanced even further with the Rapid Knuckle System®, enabling all five main poles to lock into position in one effortless action. 
The rear of the fishing shelters have been made flatter to improve internal storage space as well as increase ability to fit into swims and enhance aerodynamics. Airflow throughout has been improved with Adaptive Ventilation® on six vents (four on the rear and two on the front), facilitating air flow even when it is raining

Whether you’re camping after sunset or preparing the bait before sunrise, the Ledlenser HF8R Core RGB adaptive headlamp will complete your outdoor adventure and fishing gear. Its innovative Adaptive Light Beam Technology allows automatic dimming and focusing so you can be totally hands-free. Requiring no manual control – users can keep focusing on that task at hand, without spending a second thought on illumination.  

The HF8R Core RGB is waterproof, Fully submergible, comes with a red, green and blue front light, can be charged via Magnetic Charge System – even during operation, and has a high-quality aluminum housing. Additionally users have the option to control the headlamp via the convenient Focus Wheel to activate the Digital Advanced Focus System. It will transition virtually seamlessly from homogeneous floodlight to focused spotlight, providing the perfect light pattern for any range.  
Settings can also be personalised and controlled on the HF8R Core RGB via the Ledlenser Connect App. All Backed by Ledlensers Market leading 7-year warranty and Aftercare for complete peace of mind. 

The Summit Tackle SS Buzz Bar D Bit Kit is a game-changing innovation for anglers. The tapered d-bit design effortlessly chews through the ground, ensuring a snug and secure fit into the ground every time. The kit includes its own drive tool, allowing for quick and hassle-free insertion into the ground.

This precise engineering allows for an efficient setup, easily attach the included buzz bars and you’re on your way! With this clever combination of British made durability and convenience, the Summit Tackle Buzz Bar D Bit Kit is a must-have for any serious angler looking to elevate their tackle setup. 

From the pioneers of castable sonar: Meet the Deeper CHIRP+ 2 – our most powerful fishing sonar yet. With 1 cm target separation, a 330 ft depth scan, and a 394 ft connection range, it delivers unmatched precision for any type of fishing.

Its 15-hour battery life ensures all-day performance, while its compact, castable design makes it the ultimate portable tool. Paired with the Fish Deeper app, you can view real-time sonar readings, create detailed fishing maps, and mark your best spots—all from your phone or tablet. Redefine the way you see beneath the surface.

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Each with six products per category.